From Side Hustle to Social Enterprise: How One Designer Found a Fan in Sophie Trudeau
There’s something to be said for people destined to do good in the world based on their life experiences and mission.That’s the case for entrepreneur and fashion activist Kim Smiley, the Toronto-based designer whose jewelry collection is not only beautiful, but positively impacts the world as well — thanks to her mission-driven brand.Kim Smiley’s eponymous handcrafted line of lace and Swarovski crystal-embellished cuffs, earrings, necklaces, and rings are made with love, but her “why” goes be...
Slow Shopping: Why Retailers Should Focus on Discoverability In-Store
Over the last decade, much of the technology and innovation happening in the retail space centered on speeding up the retail shopping process.For example, in ecommerce, we’ve focused on building websites that load in the blink of an eye and streamlined the checkout processes. In brick-and-mortar stores, retailers have jumped on faster self-checkout technology and pushed split-second impulse buys.That focus is shifting. Physical retailers have started to realize their future lies not in compet...
WiFi Marketing: What It Is and How Retailers Can Use It
According to data from Cisco, 96% of consumers prefer to shop at stores that have free WiFi, and they’re also more likely to return. And Oracle found that almost 60% of shoppers actually demand in-store WiFi.
What Happens When a Former Tesla Employee Decides to Solve Bad Hangovers?
In this episode of Shopify Masters, you’ll learn how a former Tesla employee discovered a business idea during a trip to South Korea, quickly launched a simple landing page, and then went back to design a real brand after validating demand.Sisun is the founder of Morning Recovery: a science-backed, breakthrough hangover drink that helps counter the negative effects of alcohol.
Crafting a Stronger Marketing Message by Focusing on Fewer Features
There are probably a dozen different ways you could position your product, but the reality is you can't give all your features equal attention or you'll overwhelm new customers.Instead, your main marketing message should focus on one or two key features that get customers to see themselves using your products.But how do you determine which features get the spotlight and which ones you save for your product page? That's the topic on this episode of Shopify Masters.
Instagram Hashtags 101: Connect with Your Ideal Customers and Drive More Sales
Using the right Instagram hashtags can help you extend your reach, engage your audience, and even boost your brand.In today’s post, you’ll learn how to create an effective hashtag strategy on Instagram, including hashtag research, how to implement and develop hashtag strategies, and even specific hashtags you should add to your roster based on your business’s goals.